The use of the Net Promoter Score (NPS) is increasingly common in surveys and studies on customer satisfaction, loyalty and experience. In this post, we explain in basic terms what NPS is and what, in our view, its pros and cons are. What is NPS? NPS is a very popular metric obtained by asking customers…
Tag: Customers Satisfaction
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Customer Satisfaction surveys: 12 key points to bear in mind
It is important to know what your customers are like, what they need and how they view the products and services they receive in order to be able to adapt your company to their needs, and to optimise their satisfaction and your benefit. There are different processes that companies use to get to know their…